Why is Substack Leaving Profits for themselves and Revenue for Writers on the Table?

It's so foolish and unnecessary.

Dear Writers (and Substack, if this is ever allowed to reach you):

This is not a rant. It is a diagnosis.

Substack is leaving money on the table—systematically, unnecessarily, and at scale. It is doing so not because the opportunity isn’t there, but because it refuses to adopt even the most basic principles of modern marketing.

I say this as someone who ha…