The Patient Is Canada: Diagnosing a Nation’s Descent into Self-Hatred

From TikTok Therapy to National Amnesia—Why a Country That Once Fought at Vimy Ridge Now Apologizes for Its Own Existence. A Canadian team winning a Stanley Cup would help too.

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In marketing, the “buyer persona” is a crude but telling invention—a Frankenstein composite of consumer behavior and aspiration, an imaginary average customer, meant to stand in for a brand’s ideal user. But of course, there is no such thing as “average,” and in politics—especially in Canada—we’ve taken this pseudo-scientific concept and debased it into something far worse. Our national persona is no longer aspirational. It’s pathological. It is, to put it i…