If Canada Were A Person, They Would Need a Team of Psychologists, Preachers and CBT specialists to Straighten Out Our National Character.

A Canadian team winning a Stanley Cup would help too.

In marketing, the buyer persona is used to identify a prototypical customer. It is the consumer brand’s quintessential average person (the one that doesn’t exist; nobody is average), but it is an attempt to imagine a brand’s key customer. But rarely in consumer marketing is the buyer persona a raving lunatic whose driving force in life is self-hatred and who lives in a fetid pond of historical self-regret.  

What is my point, and what right do I have to take this narrow and tortured segue to tell you why my Canada is trudging down a wide but broken path that leads to poverty and depression? But nations, even in a ‘diversity is our strength utopia’  like Canada, where diversity generally means that we self-isolate, don’t talk, and don’t attack each other on the streets, except in the occasional Kalistani rally or a pro-Palestinian rally, still have a buyer persona that needs a team of psychologists. 

If we turned Canada into a buyer persona, we would need a lot of therapy and CBT (not th…